A simpler front end for Google Ads
Just the right amount.
Dash of Ads gives you clean performance views and plain-language suggestions you approve. No Google Ads training, and no burning budget while you work out what works.
In private use now. Agency access is coming later.
Spring tune-up · Search
Active · $40/day · 312 clicks · 18 conv.
Seasoned to taste, one pinch at a time
Set up by chatting
It reads your site and ad account, drafts what it can, then asks one plain question at a time to fill in the rest.
See only what matters
Each campaign and ad, with a badge for its open suggestions. Spend, clicks and conversions, without the clutter.
Approve every change
Nothing goes live until you say so. Each change is checked first, logged, and kept inside the spending limits you set.
What it handles
The everyday work of running ads
The jobs you'd otherwise dig through Google Ads menus for, each one written up as a plain suggestion you can approve, change or skip.
Search and Performance Max
Both campaign types in one calm view, including asset groups and ad strength.
Budgets and schedules
Daily budgets, the hours and days ads run, where they show, and how much a click can cost.
Keywords that get searched
Add, remove and block keywords, with monthly search volumes so low-traffic ones get replaced.
Ad text from your own site
Headlines, descriptions, sitelinks and callouts written from your pages. Edit them right in the app.
Images, logos and video
Upload images and logos, trimmed to the shapes Google asks for, or add a YouTube video.
Conversion tracking
Sets up what counts as a lead, gives you the code for your site, then checks it is live.
A second opinion on Google's advice
Google's own suggestions show up as they always have. Alongside them you get suggestions from an assistant that has read your site and knows your budget, your goals and the rules you've set.
Every night it looks at what people actually searched, which keywords brought leads and where money went. Then it tells you what to change, and why, in a sentence or two.
Made for small businesses and owners who run their own ads. No agency, no training, and no need to learn where Google hides things.
Add 12 broad match keywords
GoogleSecond opinion: skip this one. At $15/day, broad match would spread your budget across searches that rarely call.
Block "free" and "DIY" searches
Dash of AdsThese brought 41 clicks last month and no leads.
Safe by design
Nothing goes live until you say so
Your ad account is your money. Every change goes through the same careful steps, so you can say yes without second-guessing.
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A test run first
Each change is checked with Google before anything is saved, so problems show up before they cost you.
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Logged, with undo
A plain record of what changed, when and why. Most changes can be undone in one click.
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New campaigns start paused
Switching from an old campaign to a new one is a single step you confirm.
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Landing pages checked
Pages your ads point to are checked so you don't pay for clicks to a broken page.
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Your rules, every time
Write rules in plain words, like "never on Sundays" or "stay under $50 a day", and every suggestion follows them.
Questions
Do I need a Google Ads account?
Yes. You connect your existing Google Ads account and Dash of Ads works inside it. The account, campaigns and billing stay yours.
Will it spend money or change things on its own?
No. It reads your account every night, but every change waits for your approval and runs a test with Google first.
Can I undo a change?
Every applied change is logged, and most can be undone in one click from the change history.
Does it work with Performance Max?
Yes. It shows asset groups and ad strength, and you can edit headlines, descriptions, images, logos and videos.
Do I need to know how Google Ads works?
No. Setup is a short chat about your business, and suggestions are written in plain language.
Who makes Dash of Ads?
Dash of Ads is built and run by SiteHatchery.
The opposite of the Google Ads interface.
Calm, clear and in your control. One setup per site, managed from one place.
We're letting people in a few at a time. Join the waitlist and we'll email you when there's a seat.